My following article below was originally published by SERIOUS WONDER:
As someone who doesn’t find the need to use makeup before starting my day, I can’t say that I understand the importance many people place on cosmetic products. What I do know, however, is that they are important to many people who take a lot of time in their day to apply makeup. I also know a lot of money flows through the cosmetic market, with prices that I personally find absurd, even if I never use them.
Thanks to Harvard Business School graduate Grace Choi, however, both the time and money spent on makeup will be easier and cheaper than ever with the help of combined concepts of both old and new technologies – ink-jet printing and 3D printing! Known as Mink, Choi decided to create her own 3D printer for the sole purpose of 3D printing cosmetic materials, from powders to cream, mascara to foundation. In a rush to find the right makeup to use before you start the day? Then just print what you’re looking for!
That addresses time spent on makeup. But what about money? According to Choi, “The makeup industry makes a whole lot of money on a whole lot of bullshit.” When doing her research, she discovered that the makeup industry would sell high-price colors which can easily be acquired for free by the internet, using the color codes from photos online. Using a Color Picker app, she was able to program her 3D printer to recognize the color code and print it using the same ink normal printers do. Fret not, though. The ink is FDA-approved, completely safe.
“Mink enables the web to become the biggest beauty store in the world… We’re going to live in a world where you can take a picture of your friend’s lipstick and print it out.”
Choi says she’ll soon be retailing Mink to consumers at around $300.
3D printing makeup will surely become a huge market success, but what will it lead to? Perhaps automation will be included, relieving you from having to apply your own, decreasing the amount of time spent on makeup. What do you think is the future of 3D printed cosmetics?